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Introduction to SEO
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What is SEO?Lecture1.1
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Why SEO?Lecture1.2
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How do a Search Engine works?Lecture1.3
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How do people interact with Search Engine?Lecture1.4
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Three types of Search Engine QueriesLecture1.5
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Objectives of SEOLecture1.6
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SEO ProcessLecture1.7
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Google Algorithm UpdatesLecture1.8
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Keyword Researching
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What is Keyword Researching?Lecture2.1
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Why Keyword Researching?Lecture2.2
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Types of KeywordsLecture2.3
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Keyword Research PreparationLecture2.4
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Keyword Research ProcessLecture2.5
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Keyword Research Process
7-
Brainstorming for KeywordsLecture3.1
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Competitor Keyword AnalysisLecture3.2
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Market Keyword AnalysisLecture3.3
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Target Audience Keyword AnalysisLecture3.4
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Product Keyword AnalysisLecture3.5
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Keyword Targeting – Volume and CompetitivenessLecture3.6
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Keyword Targeting – Choose and Target KeywordsLecture3.7
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On-Page Optimization for WordPress Sites
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What is On-Page Optimization?Lecture4.1
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Meta Information OptimizationLecture4.2
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URL Structuring and BreadcrumbsLecture4.3
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SSL Certificate InstallationLecture4.4
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Security OptimizationLecture4.5
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Creating Content – Text, Graphics, and VideoLecture4.6
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Content OptimizationLecture4.7
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Image OptimizationLecture4.8
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Website Speed OptimizationLecture4.9
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Social Media Optimization – Facebook, Rewrite and TwitterLecture4.10
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External and Internal LinkingLecture4.11
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Rich Snippet OptimizationLecture4.12
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Mobile Optimization – AMPLecture4.13
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Google AnalyticsLecture4.14
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Google WebmastersLecture4.15
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Cracking the Keyword StatsLecture4.16
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Canonicalization and RedirectsLecture4.17
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Things To Avoid and Things To DoLecture4.18
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Off-Page Optimization
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What is Off-Page Optimization?Lecture5.1
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Back Linking and Link BuildingLecture5.2
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Developing Shareable Content – Text, Graphics, and VideoLecture5.3
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Optimizing ContentLecture5.4
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Link Building StrategiesLecture5.5
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Social BookmarkingLecture5.6
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Forum PostingLecture5.7
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Blog CommentingLecture5.8
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Guest Posting and Off-site BloggingLecture5.9
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Quora PostingLecture5.10
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Local ListingLecture5.11
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Image-Photo Sharing SitesLecture5.12
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Video SubmissionLecture5.13
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Slide Presentation SubmissionLecture5.14
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Press Release SubmissionLecture5.15
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News Site SubmissionLecture5.16
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Social Media and SEOLecture5.17
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Things To AvoidLecture5.18
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SEO Strategy
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Landing Page Creation and OptimizationLecture6.1
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Conversion Rate OptimizationLecture6.2
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Developing a SEO StrategyLecture6.3
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SEO Monitoring and Tracking
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Google AnalyticsLecture7.1
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Google WebmastersLecture7.2
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SEO Audit
2-
Analyzing and Removing Errors and IssuesLecture8.1
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Re-organizing and Re-optimizing SEO StrategyLecture8.2
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Earning Online & Entrepreneurship
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Google AdsenseLecture9.1
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Amazon Affiliate ProgramLecture9.2
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4P’s of BusinessLecture9.3
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Business Model and StrategyLecture9.4
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Government SchemesLecture9.5
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Live Project
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Find and Target a KeywordLecture10.1
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Implement SEOLecture10.2
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Monitor and Analyze StatsLecture10.3
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