Are you tired of the same old digital marketing career advice?
We understand you! Therefore, we have listed 11 digital marketing career tips that I am sure no one will ever share with you.
Here it goes…
1. Learn by practicing
Most of the digital marketing courses available online or offline offer only theoretical knowledge. The practical part is either missing or too shallow to even give you valuable experience. But the reality is that you learn the most in digital marketing when you practice it. Start practicing now what you’ve learned for yourself or your business or friend’s or relative’s business. Or you could offer your free services to NGOs, why not?
P.S. our e-commerce course offers actual live project, where you get to work and experience first hand.
2. Get something ranked on Google
It could be a blog post, answer to a question, forum post, or an article on someone else website or on your blog or website on any topic (but relevant). Find a keyword or topic, on which very less information is available online and there’s a demand for it. I am sure you will find it with keyword researching. Your top ranked content will get you the exposure and build your confidence in your skills and knowledge. You need that right, at this point.
3. Google My Business actually gets you lot of local business
Have you ever thought that a restaurant or food eatery or a gym in your area probably need your service? And most probably they are searching for a marketing service provider nearby. Yes, get yourself listed on Google My Business, target keyword on it, and collect some 5-star reviews there (at least 10 reviews).
4. Ever tried Startup groups on Facebook?
Just go to Facebook, write in the search bar – Startup or Small Business + any metropolitan city name. You will find 10s of startup and small business groups. Join them, and casually ask for the marketing project. The audience is price-sensitive, so make sure that you offer the value at an affordable price.
5. Build your portfolio for the first 6 months
This is the digital marketing career advice that I always share with the beginners. You need a portfolio before you apply for a dream job or go for the big project. I am sure you do not want to be humiliated in an interview or a meeting. Even if you are poor at negotiations, your portfolio will do the talking for you. Make it impressive with all the Google Analytics, Google Webmasters, and Facebook Analytics data.
6. LinkedIn could be life changing for your Digital Marketing career
Do you have a LinkedIn account? But never took it seriously? Now, start taking it. I get almost 70 percent of training opportunities from big companies and universities on LinkedIn. You could too get clients there to kick start your digital marketing career. You will need to target keyword, write an impressive profile copy, post few blogs, develop and share Slideshare slides, and collect some recommendations.
7. Network with people on LinkedIn
People on LinkedIn use it as a professional network, that’s why no shies to accept the unknowns connection request. So, use it as an opportunity to connect with the relevant people in the digital marketing industry. But do not limit yourself, instead also connect with people, who may need your services. However, I would suggest you to not to spam their box. That’s very disappointing. Instead, build conversation politely without being intrusive.
8. Always skip digital marketing events but never miss business fairs
I may be wrong, but I find digital marketing events too boring and useless. That’s because these events fail to increase your knowledge and awareness. Moreover, these events do not offer any business or add any value to your digital marketing career. The business is at business fairs, if you live in Delhi then you should regularly visit Pragati Maidan for business fairs. Businesses exhibiting would want your services.
9. Sell something online – its high time buddy!
Amazon and Flipkart marketplaces are easy to join and sell there. You just need to find a product in your local wholesaler market and start selling it there. Have you heard about dropshipping? Start doing this. And use your digital marketing skills to increase your sales. This will give you invaluable experience to your digital marketing career.
10. Build followers – even if you have to spend for it
Yes, you need some followers on Social Media platforms such as Facebook, Instagram and/or Twitter. And start spending to gain more followers on these platforms. This is an investment that will go a long way in building your authority and digital marketing career. Moreover, to establish yourself as a digital marketing expert.
11. Personal branding is the final and the most important secret sauce to success
The personal brand is an amazing tool to build your business and digital marketing career. Get an awesome photoshoot, regularly post blogs and content, engage with your audience online, always carry a business card, and talk like a professional.
That’s all folks.
What do you think about the digital marketing career tips I have just listed? Do you have any suggestions? Then why don’t you go ahead and use the comment box below? I would love to read all your comments.
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